June 2, 2012

Dove Debuts 'Followers'

As a long time fan of Dove, I'm so excited about their "Followers" campaign!

Research reveals that only 4 percent of girls look to world leaders or business leaders as role models. And this is sad. The world is filled with amazing women, but unfortunately, the leaders that are most visible are those that are pop stars and celebrities.

Let me digress for a bit. When it comes to philanthropy, the one thing I care about is children/young adults. I think youngin's need to have great people to look up to that aren't in the media. Hence, why I was a Big Sister for many years. The youth are our future and I don't think we are doing enough to protect them.

With Dove's new campaign, their goal is to make real women who are doing really amazing things famous role models. Check out the video below to get a good grasp:

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...